Creative Director
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Kia

A DIFFERENT BEAT

Digital Experience  |  Los Angeles, CA

 

 

The 2016 Kia Soul TVC featured people of every culture coming together to dance in harmony. With limited space, we created an experience that brought international fans together through the universal language of music.

 As each guest sits down, both the diverse audio and visuals build until it launches into a party mode; featuring a full version of the track, psychedelic animation and flashing LED lights worthy of a nightclub.

As each guest sits down, both the diverse audio and visuals build until it launches into a party mode; featuring a full version of the track, psychedelic animation and flashing LED lights worthy of a nightclub.

This exciting piece inspired creativity, smiles and most importantly brand affinity from attendees of all ages.

  Made with EWI

Made with EWI