IT’S A THING!
Snapchat + OOH Activation | Nationwide
In addition to our owned social channels, we were tasked with taking Fanta’s new ‘It’s A Thing’ campaign into the world of Snapchat to create digital third-spaces where our audience could co-create and discover.
World View Lens
We surprised our fans with sets of wacky, animated AR elements for them to customize their own world with.
Selfie View Lens
Inspired by the OLVs, we created extreme filters that subverted the ideas of typical, Snapchat beauty with unexpected, interactive features.
Filters
Our filters were wild, multi-layered and full of details that encouraged users to co-create by taking a new photo that could work specifically with these unique layouts.
On top of the high performance rates and unprecedented dwell times and snagging the attention of Adweek; this project quickly became a must-try experience for clients across multiple brands within The Coca-Cola Company, sparking peaked interest in the platform.