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Kia

A DIFFERENT BEAT

Creative Director  |  Digital Experience  |  Los Angeles, CA

 

 

This circular bench engagement is outfitted with eight interactive seats and a colorful, animated LED floor. Each seat triggers a unique melody from Kia’s ‘#ShareSomeSoul’ TV commercial and is accompanied by color-coded graphics that play on the floor in front of them.

 As each guest sits down, both the audio and visuals build until it launches into a party mode; featuring a full version of the track, psychedelic animation and flashing LED lights worthy of a nightclub.

As each guest sits down, both the audio and visuals build until it launches into a party mode; featuring a full version of the track, psychedelic animation and flashing LED lights worthy of a nightclub.

This exciting piece inspired creativity, smiles and most importantly brand affinity from attendees of all ages.

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