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Great Park Neighborhoods

WELCOME CENTER

Art Director  |  Digital Experience  |  Irvine, CA

‘Life will be different here’ is the promise of this new residential community in Orange County, California.

 While potential homeowners tried to select from more than 30 model homes, we invited them to create portraits of their family on touch tables in the Visitor’s Pavilion. 

While potential homeowners tried to select from more than 30 model homes, we invited them to create portraits of their family on touch tables in the Visitor’s Pavilion. 

Data gathered from the experience was used to feed a recommendation engine, and aggregated to create infographics on a video wall.

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 Created characters and animations to sell the 'Top 12 Reasons to Live in a Great Park Neighborhood'

Created characters and animations to sell the 'Top 12 Reasons to Live in a Great Park Neighborhood'

Character Design: Radio 
Animation: Fern